The safest way of protecting inventions is to file a patent or design application with your Intellectual Property Office with valuable assistance from Nevium. That said, although we all love to save a few bob on professional fees, by all means file the first stage of your patent application yourself – you have one year before filing Stage 2 – so I urge you not to attempt to do-it-yourself, but engage the professional services of a qualified Patent Agent or Attorney. I’ll let you in on a little secret (but don’t tell anyone will you?),
I have often used the services of a Patent Attorney – using a highly trained professional will often see things we may have overlooked or may not have been aware of and at least we can sleep, knowing our baby’ is in safe hands! But if you believe you can do it, before you proceed take a look at Chapter 11: The Submission Claims and Specifications of Ron Hickman’s WORKMATETM‘then decide if you need a professional on your side!
“Secrets are kept for no longer than it takes to hear them!”
Try to remain fully conscious of the following advice
Just because you have been rejected a dozen times by various companies is no reason for you to abandon your dreams. Remain positive and motivated. You may have been under some false illusion that your concept (product) will sell in high volumes, whereas companies who evaluated your concept may have rejected it solely on the grounds that it did not meet their expectation of achieving high volume sales’. Be mindful also that even the smallest of gadgets, ready for commercialisation will require expensive tooling to produce or manufacture and undoubtedly need considerable finance to support marketing and promotion. If there are doubts in the minds of companies that your product has a limited shelf-life, this will not excite them enough to invest in your concept. High volume, global application and sustainable products are the main criteria manufacturing/promotional companies look for when deciding on new products. Equally, they want to make profits!
CHAPTER 3: A closer look at Marketing and Promotion
There would seem to be no purpose whatsoever, in going through the usual traumas of inventing and manufacturing a product if, at the end of the day, nobody wants to buy it! Any person with only a skin for a brain, would rightly ask, “Just what kind of fool would go to so much trouble?” You may be surprised to learn that it happens quite often when products are made that seem to have no market potential whatsoever. You are bound to ask, “Well surely, if this is the case, the inventor must have had some good reason to produce his product in the first place?” Excellent question, I have no answer that may satisfy your inquisitive mind. It is always possible, of course, that whoever is responsible for producing products that have no use, or a short shelf-life’ may have been misled or even fooled themselves into believing the whole world would be begging for their creative idea or products. The latter situation suggests a total lack of market research which many times, even after market research, you may still find no market to justify the costs you may become involved with.
Have you ever been stopped in the street?
It can be somewhat annoying when you are stopped in the street by a market researcher, who thrusts a product upon your person and announces, “Have you got a moment, Sir?” Their timing is always inconvenient as you are already late for an important meeting. But we try and act in a somewhat dignified manner, kidding ourselves that we must be someone special to be singled out from the many thousands of people around us. Do you ever ask yourself why they homed in on you like a dysfunctional scud missile? Could it be that when they see you purposely trying to avoid eye contact, they say to themselves ”He looks a right sucker!”?